GetResponse Review

Email Marketing
Features many tools that allow you to send emails, create pages and automate your marketing.
GetResponse

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Pros

  • The auto-responder features are big time savers
  • E-commerce interoperability
  • An intuitive email campaign set up

Cons

  • No round the clock customer service
  • Data analysis is not as powerful as we’d like to see
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Introduction

Price

  • GetResponse’s starter package is free, with its basic package starting at £9.02 a month

Key Feature

  • Free 30 day trial to allow customers to see if they like the package

Key features

What users of Get Response often like is how the software plans can grow with you over time. Not only can you start using a package for free with the free 30 day trial, as your marketing needs become more intense and complex, you can upgrade your package to make use of features that you find you need. It means you do not have to buy an all singing all dancing piece of technology that is very powerful, yet you barely use 2% of at your company’s inception. That’s because GetResponse has 5 levels of packages: Free, Basic, Plus, Pro and Max2.

Starting at the very start of the package ladder, the Free package offers a handful of features that any startup will love to use. For starters, there is a website builder with pre-designed templates, a 5GB bandwidth, the option to connect a domain and a very helpful AI creator and SEO settings tool - among many other features. The free packages also include some tools within analytics, list management, sign up forms, pop ups and, of course, email marketing. Perhaps most notably is the fact that you can send an unlimited amount of emails with GetResponse each month.

At the other end of the spectrum, the Max2 package, which comes with custom pricing direct from the company, has close to everything you would ever need as a marketer. Its email marketing tool has so many features with e-commerce tracking, click tracking and Google analytics tracking - perhaps the most powerful features to note. We’re also a big fan of the perfect timing feature that allows you to send your email campaign out at the ultimate time for readership numbers. The website builder features, landing pages tools and autoresponder email tools are all included too alongside countless automation capabilities like an abandoned cart trigger or event-based automation. The biggest plus with the most expensive option of the package comes with the platform and support. Customers of this package can have up to 500 accounts and up to 500 users. Perhaps most crucially, there is a dedicated customer experience engineer to be on hand to help you at any stage.

Conclusion

GetResponse offers users fantastic value for money thanks to how customers can increase their usage as their demands increase. Plus, whatever package they do use, they will find that software which is intuitive to use and therefore, ultimately helpful to streamline processes for a marketing department that can really save time. When you save time, you save money. Plus, it means that you can better spend your efforts on drawing conclusions from marketing campaigns and how effective they have been as opposed to spending the majority of your time designing a marketing campaign. Ultimately, what’s also great about GetResponse is that it's at a price point that startups can use from the very beginning, but then has the flexibility to take on the demands of a much larger company as it grows.

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