The Story Behind Best10Index Lab Testing

March 18, 2022
The Story Behind Best10Index Lab Testing

Best10Index is a reviews team and consumer advice provider created to combat the prevalence of fake online testimonials that mislead authentic buyers into selecting products or services that do not sufficiently meet their needs.

The firm aims to make online shopping easier and advocate for trustworthy, quality businesses that offer true best-in-class performance and support.

Launched by Tim Taylor, Best10Index was built from a poor buying experience that impacted his mother, with expensive and upsetting repercussions. Hence, the Best10 brand was born.

Lab Testing Processes at Best10Index

The range of categories reviewed has grown exponentially over the last couple of years, from lifestyle advice for people looking to purchase meal delivery plans to the analysis of leading insurance products.

Where reviewers assess technical or specialised products or services, they rely on a series of measures to evaluate the price value offered:

  • Independent lab testing results and performance assessments.
  • Stress testing software solutions to review the functionality.
  • Pricing reviews with mystery shopper approaches to determine whether offers publicised are replicated in a real-world scenario.

Each brand, service or product is tested personally by a reviewer selected for their experience and knowledge in the sector, be that an online stockbroker service or hiring a car abroad.

The Value of Consumer Knowledge

In a world where millions of products are sold via social media, and £190 billion is lost in the UK alone due to consumer fraud, it can be extremely challenging for individual buyers to conduct due diligence when purchasing online.

For example, price comparison websites often purport to deliver impartial recommendations, the lowest costs, and direct comparisons of services side-by-side.

The reality is that each service tends to include only those brands that pay for inclusion, without any independent examinations, testing or research to identify whether the product offered is, in fact, appropriate.

Consumer safeguards exist throughout the financial industries, with rules around mis-selling and affordability, but are often side-stepped, particularly with buy now, pay later schemes that may encourage individuals to pay more than they can afford, without credit checks.

Best10Index believes that the more information, understanding and knowledge a consumer has, the better equipped they are to spot those companies that best serve their needs. 

Why Partner With Best10Index?

Current review categories are available below, each with an autonomous ranking where Best10 reviewers select those options they believe are leading their respective market.

Our partners choose to work with Best10 to champion the benefits they provide and showcase their openness to a review process, finding opportunities to improve and key services that make a considerable difference to the customer experience.

  • Entertainment: broadband deals, TV streaming.
  • Health: diet plans, fitness apps, DNA test kits, COVID test kits, teeth straightening, nutrition and teeth whitening.
  • Travel: car rental and travel insurance.
  • Family life: online dating sites and pet food delivery services.
  • Food and drink: meal kit delivery services and wine clubs.
  • Business: accounting software, website builders, web hosting, business loans and digital marketing.
  • Technology: antivirus software and VPN providers.
  • Finance: car insurance, home insurance, pet insurance, stockbrokers, personal loans, life insurance, credit cards and car loans.

For more information about Best10Index and the review services available, please get in touch with us.

The Story Behind Best10Index Lab Testing

Lauren Edwards-Fowle

Lauren is a freelance writer passionate about how we develop rewarding experiences, and overcoming the barriers we face to living our best lives. Lauren writes regularly about the modern world of dating, relationships, parenthood, and social dynamics.

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